Creative • Systems • Strategy
I combine design, development, and marketing systems to build experiences that do more than look good—they create clarity, support growth, and move people to action. My Portfolio, built in React|Next.
HubSpot • Automation • CRM Strategy • Email Marketing • Front-End Development
DESIGN
I design brand systems, campaigns, and visual experiences that communicate clearly and elevate the message without unnecessary noise.
MARKETING SYSTEMS
I build CRM and automation systems that organize audiences, improve follow-up, and create consistent communication across the customer journey.
DEVELOPMENT
I develop fast, responsive websites that are designed to support growth, engagement, and conversion—not just take up space online.
01 / Design
I create brand identities, campaigns, and digital experiences that communicate clearly, feel elevated, and support the message instead of distracting from it.
02 / Systems
From HubSpot CRM to email automation, segmentation, and marketing infrastructure, I build the systems that keep communication organized, intentional, and moving forward.
03 / Performance
Every touchpoint is built with purpose—guiding people from first impression to deeper engagement, stronger response, and meaningful conversion.
Final invitation
Design, development, and marketing systems aligned to create clarity, strengthen engagement, and turn attention into action.
Selected Work
A tighter showcase of branding, websites, and digital builds designed to feel strong at a glance and reveal more on hover.
Logo Design | Brand Identity | Ecommerce Experience
A brand-led ecommerce site built around specialty coffee and product storytelling.
Web Development
A clean service-based site built to establish trust and drive inquiry.
Web Development
A strong, no-nonsense construction site built to establish credibility and convert visitors into qualified leads.
Author Website
A simple, elegant site designed to support an author platform and book visibility.
Ecommerce Build
A warm, modern food brand experience designed to support online growth.
Logo Design | Brand Identity
Strategic logo development and brand direction for a polished financial brand.
Ready for the next step?
I help build polished digital experiences, stronger visual identity, cleaner CRM structure, and more intentional marketing systems.
CRM Strategy & Automation
A look at how I helped reduce unsubscribe loss through better segmentation, healthier email cadence, and automation that supported cleaner communication paths.
The previous email approach was over-sending broad communications to large audiences, leading to heavy unsubscribe loss and declining audience health.
Outcome
Thousands of contacts were being lost through unsubscribes and list fatigue.
I brought our audience to Hubspot from MailChimp. Reworked the communication strategy around more intentional segmentation, cleaner audience targeting, and a more restrained send cadence.
Outcome
The goal shifted from volume to relevance, meaning fewer emails and better fit for each audience.
With more meaningful content and better audience separation, unsubscribe activity began moving out of inflated ranges and into healthier single- and double-digit patterns.
Outcome
Performance stabilized and unsubscribe rates began consistently improving over time.
As the strategy matured, unsubscribe counts continued dropping, showing the impact of more thoughtful segmentation, reduced saturation, and clearer communication intent.
Outcome
Recent performance reflects a much healthier send environment and stronger retention.
If your email list is struggling with engagement, unsubscribes, or lack of structure, I can help build a system that supports growth.
Tools & Platforms
A curated look at the platforms, frameworks, and creative tools I use across web design, branding, CRM, email marketing, and ecommerce.
A go-to library for modern component-driven interfaces that scale well across custom builds.
Ideal for polished frontends, strong page performance, and production-ready React development.
A streamlined CRM and email system designed for organized data, clear segmentation, and manageable automation workflows.
A platform I enjoy using for email campaigns, audience communication, and polished marketing sends.
A strong ecommerce platform for storefronts that need to feel polished, clear, and easy to manage.
A favorite for structured Vue builds with clean routing, strong organization, and smooth performance.
My preferred tool for logos, vector work, and building visual identity systems with precision.
Essential for image editing, compositing, mockups, and refining visuals with detail and depth.
Creating clean layouts and interfaces in Figma.
One of my favorite ways to build clean, responsive layouts quickly without sacrificing control.
Helpful for keeping styles close to components and creating reusable design systems in React.
Need help bringing it all together?
Whether you need a polished website, stronger branding, cleaner CRM structure, or more intentional automation, I’d love to hear what you’re building.